No, not The Beverly Hills Hotel, but the 1965 built property, previously known as the Mr. C Beverly Hills. It opened as the Beverly Hills Tower Hotel and also was a Loews Hotel for some time.

Braemar Hotels & Resorts, the owner of the hotel announced that the rebranded Cameo Beverly Hills will be available for booking on Hilton’s website and join Hilton Honors, the guest loyalty program. Following an extensive renovation, which is expected to be completed by the end of 2025, the hotel will join LXR Hotels & Resorts, one of Hilton’s luxury brands. LXR is a collection of unique, independent luxury properties around the world that focuses on individualized service and one-of-a-kind stays.

The conversion of the hotel will reflect its unique history and distinctive location in the heart of West Los Angeles near iconic amenities and high-end shopping on Rodeo Drive. Braemar is planning an approximately $25 million renovation to further elevate the hotel with added amenities and upgrades to the guestrooms, guest bathrooms, restaurant, lobby, pool, fitness area, and meeting spaces.

Remington will continue to manage the property after the conversion under a management agreement.