Avani Hotels & Resorts announces its debut in Spain and Italy with the opening of Avani Alonso Martínez and Avani Palazzo Moscova. Avani is part of Minor, a hotel owner, operator and investor with a portfolio of over 78,000 rooms across more than 530 hotels, resorts and serviced suites under the Anantara, Avani, Oaks, Tivoli, Elewana, NH Collection, NH , nhow, Marriott, Four Seasons, St. Regis and Radisson Blu. Today, Minor Hotels’ hotel and spa portfolio spans across 56 countries in Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and the Americas.
A neoclassical building for Avani in Milan: Avani Palazzo Moscova
Avani makes its Italian debut in the vibrant city of Milan, perfectly positioned between two bustling districts: Porta Nuova, celebrated for its futuristic skyscrapers, and Corso Como, renowned for its nightlife. Housed within a neoclassical building that once stood as the city’s first railway station, envisioned by the esteemed engineer Giulio Sarti, Avani Palazzo Moscova (main photo, previously Maison Moschino) has 65 rooms and suites, blending modern aesthetics with a minimalist touch in a palette of white and beige tones. In addition to The Pantry (offering a flexible solution with a selection of coffee, pastries, salads and sandwiches) and AvaniFit gym, Avani Palazzo Moscova is home to the AmaTi Spa. Located within the captivating confines of the original vaults of the former railway station, with a sauna, hammam, and jacuzzi.
A signature seafood restaurant, Forte Milano serves Mediterranean-inspired dishes influenced by the flavours of the Tyrrhenian Sea, like red shrimp gnocchi with pecorino and scampi and artichoke tagliolini. Other experiences include pasta making classes with a local chef, to an unforgettable tour of the city aboard a meticulously restored 1971 Fiat 500. For fashionistas, there is a private shopping tour with desired items and preferences taken in advance to ensure a truly personalised experience, as well as an Instagram-inspired photoshoot that captures the essence of the historic city centre.
Introducing the First Avani Hotel in Spain: Avani Alonso Martínez

Situated just steps away from the iconic central square that shares its name, this architectural gem dates back to 1919, featuring a captivating century-old façade adorned with wrought-iron balconies. Following renovation (previously NH Embajada), this upscale hotel seamlessly combines its historic elegance with a fresh and contemporary design. As guests enter, they are greeted by a magnificent sculpture of a yellow cat, an emblematic animal associated with the locals. The walls of the colourful lobby are enhanced with signs displaying typical Madrileño expressions. The stairwell pays homage to the region’s traditional dress with a series of elaborate Manila shawls hand-painted on the walls, adding a touch of artistry and charm. As part of the refurbishment, the hotel has expanded the breakfast area to provide guests with an enhanced dining experience. Additionally, guests can enjoy the convenience of The Pantry.
In the 101 rooms and suites, bedcovers feature a stylish houndstooth pattern, reminiscent of the iconic print worn by traditional Madrileños known as chulapos. Headboards feature captivating cat designs, while vintage-style paintings depict local festivities like San Isidro and lampshades display vintage maps of the city centre.
Experiences include Segway adventures to lesser-known spots that take in some of the city’s most notable murals and graffiti displays, to picturesque picnics on the sprawling lawns of Retiro Park. In addition, guests can unleash their inner artist at Wine Gogh, a glow-in-the-dark painting workshop that entices both locals and tourists to come together to craft their personal masterpieces with neon paint.