Life House has been selected to manage two more hotels in California – Hotel Royal in Long Beach and Hotel La Rose in Sonoma County. Life House now operates seven hotels throughout California. Both owners faced similar challenges prior to switching to Life House, including fatigue keeping up with the day-to-day operations and a heavy reliance on expensive OTAs, all while desiring to preserve their connection to the property.
Hotel La Rose, a landmark 48-key property in the heart of Santa Rosa (main picture), has been welcoming travelers for over 100 years. The owners were attracted to Life House’s ability to enhance their hotel’s profitability while allowing them to devote more time to their other businesses. For the hotel’s owners, Lukhbir Gill, Hardeep Gill and Jim McCalligan, preserving the historic charm and unique character that had been cultivated through a century of heartfelt operations was very important.
“We wanted to free up our time, but deeply care about Hotel La Rose and the special experience our guests have enjoyed for so many years. Therefore, we could never see it being flagged,” said Hardeep Gill. “Life House is the perfect solution to operate this historic asset in a very sophisticated manner to optimize profitability, whilst maintaining the specialness & extraordinary charm.”
Hotel Royal, a 1923 Art Deco boutique hotel in Long Beach’s trendy East Village Arts District, had just celebrated its 100 year anniversary when the owner Victor Beauchamp retained Life House to take over management. “I had spent 20 years renovating and building our unique brand,” Beauchamp shared. “I was exhausted and needed help but couldn’t allow our family legacy to become just another corporate hotel. Life House’s personalized approach really appealed to us as a chance to maximize performance and compete with bigger, better resourced hotel brands while retaining what we love most about our property.”
This is a familiar tale for independent hotel owners who pour their heart into their properties but have difficulty keeping up with technological advances and increasing operational complexity. From transition through ongoing management, Life House’s partners have a dedicated Asset Manager who liaises with 140+ corporate experts within all pillars of hospitality operations, ensuring that the hotels employ best-in-class systems & processes at all times.
The owners of both Hotel Royal and Hotel La Rose were encouraged by the 258% increase in NOI versus pre-Life House management that was experienced by a historic property in close proximity to Hotel La Rose. Life House boosted revenue and decreased operating expenses by automating back-of-house functions, increasing profitability without adversely affecting the guest experience.
We are excited to partner with the owners of these special hotels, as they seek to spend their time in more meaningful ways,” said Rami Zeidan, Founder & CEO of Life House. “We’re excited to continue growing in California as there is an abundance of quaint independent hotels with similar attributes to the many hotels we’ve helped on the East Coast.”