Ennismore, Accor’s lifestyle division, has signed an agreement with China’s Country Garden to develop at least 1,300 JO&JOE ho(s)tels, representing 100,000 rooms, in China. Country Garden is a major player in China through its Funyard Hotels division, which also includes a co-operation with Minor Hotels.

Positive, authentic, and fun, JO&JOE was created purely and simply to challenge conventions. Each destination welcomes travelers and locals with the comfort of a hotel and the friendly atmosphere of a community gathering place. Parties, entertainment and an easygoing bar and restaurant invite mixing and mingling – for a few hours, an overnight stay, or an extended holiday.

JO&JOE currently has operating properties in France, Austria, Colombia, and Brazil. The initial locations of JO&JOE in China will be announced this year, with further updates to provided by the summer.