Austrian coffee emporium Julius Meinl jumping into the hybrid hotel business.

Vienna based Julius Meinl, famous for its coffee and tea throughout Austria, Italy and Eastern Europe is opening its first tech-led, apartment-style offering that includes co-working and communal social spaces, lounges, and on-site retail and F&B. “The Julius” will open in Prague in the spring of 2022 with further openings planned for Belgrade and Bucharest.

A residence living room rendering at The Julius Prague

The Julius Prague is set in a reimagined Art Deco building and is being designed by Matteo Thun & Partners. It will offer 168 short- and long-term apartment-style residences complete with living rooms and separate bedroom spaces, with many featuring an open-plan kitchen. Homey features will include oak wood floors, soft linen sheets and contemporary bathrooms. There will be tech-enabled services, self-check-in and contactless room entry, as well as on-site shops and restaurants stocked with Julius Meinl products.

A central light-filled conservatory sits at the heart of the building, while communal areas, restaurants and residences will offer soft furnishings and an autumnal color palette, inspired by the works of the celebrated Czech artist Alphonse Mucha.

Each booking is tailored to the needs and preferences of the guest, providing options such as an individual address for deliveries and detailed guides to help navigate the city as a local. “Good customer service, quality products and an environment to embrace innovation – three simple yet fundamental values that underpin everything we do,” said The Julius Co-Founder Julius Meinl Vl. “Our aim is to set the highest possible benchmark in the hospitality sector.”

Lounge area rendering at The Julius Prague

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