Our consumption patterns have greatly evolved, and luxury hospitality hasn’t been spared from this change. A couple of years ago the five-star hotel market was dominated by hotel chains that standardized their offers no matter where the hotel was. The approach was institutionalised. Customers now are seeking authenticity, real experiences and a true connection. We wanted to create a different kind of hotel, a luxury one with ultra-personalized approach: relaxed but with a high-level of services; designed like big family vacation home where our guests can feel at ease; a familial but never overly familiar atmosphere. 

Kimberley Cohen Pariente of Maisons Pariente in Forbes