IHG, with 16 brands and nearly 6,000 hotels across 100 countries, has announced its new global identity as IHG Hotels & Resorts. The refresh includes new designs, colours, photography and font, as well as a revision of its loyalty club name from IHG Rewards Club to IHG Rewards.
IHG will showcase its brands in four broad ‘collections’: Luxury & Lifestyle, Premium, Essentials and Suites. With an updated identity, the company said it is focused on strengthening perception, how it engages guests, hotel owners and colleagues and better promoting the breadth of its portfolio.
IHG said its visual brand identity has been given a makeover to better tell the stories of the brand and make it more relevant and attractive to consumers – particularly a younger demographic of consumers, as well as hotel owners, colleagues and future talent around the world.
IHG said the word ‘Club’ has been removed from the loyalty program name to reflect the warm welcome that is available to all, adding, going forward, IHG Rewards will be seen out and about more often and in more places.
Here is a breakdown of the four Collections:
The Luxury and Lifestyle Collection
- Six Senses Hotels Resorts Spas
- Regent Hotels & Resorts
- InterContinental Hotels & Resorts
- Kimpton Hotels & Restaurants
- Hotel Indigo
The Premium Collection
- HUALUXE Hotels & Resorts
- Crowne Plaza Hotels & Resorts
- EVEN Hotels
- voco Hotels
The Essentials Collection
- Holiday Inn Hotels & Resorts
- Holiday Inn Express
- avid hotels
The Suites Collection
- Atwell Suites
- Staybridge Suites
- Holiday Inn Club Vacations
- Candlewood Suites
“Our evolved brand articulates how we bring our purpose of ‘True Hospitality for Good’ to life for our guests, hotel owners, colleagues and communities,” said Claire Bennett, chief customer officer, IHG Hotels & Resorts. “So, as we continue to lead through and beyond the pandemic, we’re clear who we are, what we stand for and how we can help guests open up their world again when they’re ready to travel. And we all feel we need that more than ever, because travel not only opens doors, it opens minds and hearts. That’s why our hotels are more than just a backdrop to life’s special moments, they are a collection of welcoming experiences.”